Immersibilty Index

BlueDot uses a proprietary model to conduct website competitive reviews. Based on an evaluation utilizing 6 filters, a matrix can be developed. These include: 

Immersibility – How quickly does the website immerse the user in the online experience?  Includes heuristics, aesthetics, wayfinding, status and visibility, user-centreed design

Accessibility – How easy is it to find the website?  Intuitive and memorable domain name, search engine results – SEO and SEM

Content – Depth, breadth, recency, relevancy

Capabilities – What can the user do on the website?  Online tools, interactive quizzes, games, downloadable applications,etc.

Community – Can the user interact with others?  Social Web (Twitter, FaceBook), Forums, etc.

Commerce/Conversion– How easy is it for user to begin and complete a purchase or achieve a prescribed goal?

5 - D Digital Develpment Process

We utilize the ‘5D’ process to define and manage scope throughout the project. This process includes Discovery, Definition, Design, Development, and Delivery and is based on industry best practices that ensure end-to-end project integrity. Its methodology is designed to specifically accommodate the needs of digital marketing. Under normal circumstances, this process allows ample room for the creative process to unfold while preserving the discipline of technology-based project management

 

Discovery:  Opportunity, initiation, audits, primary and secondary research and interviews, analysis and strategy, personas, creative and technical briefing.
Definition:  Concept and strategic development, design concepts, wireframes, site maps, business and functional requirements, solution architecture, production plan.
Design:  Experience validation, creative and technical solutions, and functional prototyping.
Development:  Creative and technical production, documentation, backend support and integration, quality assurance and testing.
Delivery:  Launch, end-to-end system testing, localization of languages, deployment, optimization and maintenance.

BlueDot understands the Digital Development Process intimately. The process is complex, with many interdependencies and critical milestones. Our approach is to work with our clients to help them understand how and why we do things the way we do…

5D Web Development Process

The Road to Tactics

After an exhaustive examination of an organization's Goals and Strategic Objectives, BlueDot employs tools and experiential filters to arrive at critical business insights.

Only then do we explore appropriate tactics ~ Traditional, Digital, and Social. Our filters and models permit us to arrive at the best tactics for the job with the appropriate rate of return. 

We then map these tactics using Benefit/Effort matrices in order to prioritize and plan. 

Insight Tools

BlueDot Insight Tools consist of a variety of techniques we employ to gain critical business insights.  

These include demographic, ethographic and competitive research; ‘textbook’ frameworks, proprietary models refined through experience, ideation exercises, and others.

BlueDot understands that although process and models are necessary in framing questions, our approach is custom to each client – success cannot be pre-packaged.