BlueDot uses a proprietary model to conduct website competitive reviews. Based on an evaluation utilizing 6 filters, a matrix can be developed. These include:
Immersibility – How quickly does the website immerse the user in the online experience? Includes heuristics, aesthetics, wayfinding, status and visibility, user-centreed design
Accessibility – How easy is it to find the website? Intuitive and memorable domain name, search engine results – SEO and SEM
Content – Depth, breadth, recency, relevancy
Capabilities – What can the user do on the website? Online tools, interactive quizzes, games, downloadable applications,etc.
Community – Can the user interact with others? Social Web (Twitter, FaceBook), Forums, etc.
Commerce/Conversion– How easy is it for user to begin and complete a purchase or achieve a prescribed goal?
